In the US, 60 million contacts go stale in nonprofit databases every year. I've talked about revenue loss, but there's an even more important cost for nonprofits.
We exist to fulfill a mission. Whether it's a trade association working on behalf of an industry, a charitable organization supporting a cause, or a professional society developing standards and best practices, we all have a purpose beyond profits.
HubSpot estimates 22.5% of B2B data goes bad every year. If you started with 10,000 contacts today, after two years you have 6,006. After five years, 2,800.
It's hard to fulfill a mission when you've lost 72% of your audience.
It's time we do something about it. Shoot me a message here or email hello@memberverify.ai to learn how MemberVerify finds your lost contacts, updates their info, and puts them back in your database.
Based on rough math using the number of nonprofits in the US, estimated contacts per database, and our experience enriching association data.